Over the past several years the media industry has faced a revolution with an increasing number of services becoming web-based and mobile. With the development of mobile television technology and IP
TV it's changed the way in which people access information along with their viewing or listening habits. A media broadcast is basically a message being relayed from a single source to a substantial
audience - this could be altered and corrupted by other sources once it's made public - but viewers and readers have the final control as they decide whether to listen or watch it or not.
Because ultimately the customer takes this choice not only whether to watch a broadcast or not but additionally the best places to view it, broadcast news providers need to make their programmes much
more compelling and appealing in order to get their share of the audience. The web is available to individuals at work, in their own homes and when on the move so broadcasts are much more accessible
than they used to be when they were purely delivered through the channels of television and radio 3d tv
News broadcasting over the web also motivates more audience participation than other channels as people can leave comments on blogs or in forums
that come with that news site. This has made the news more accessible to discussion and maybe giving it a wider target audience as people post the details of these broadcasts through social media
The power of tweeting and re-tweeting and utilizing other social media to promote news items that people have read or viewed gives considerably more weight to a media broadcast. It pushes these news
articles to a greater audience - including people who wouldn't usually visit broadcast news websites over the course of their everyday lives.
The net has undoubtedly changed the face of the media and the way in which we send and receive communication and it is by no means finished in thetransformation of the humble media broadcast.